5 Biggest Mistakes You're Making That's Stopping You From Growing Your Permanent Make-Up Business
The permanent make-up industry is growing rapidly, and it is predicted to continue growing. This is due to the amount of people who are turning to Permanent make-up for convenience in a time where we don't have a lot of time. With this in mind, it is important to know that there are 5 mistakes that anyone in the industry should avoid in order to take their business to the next level.
MISTAKE #5. YOU THINK YOUR BUSINESS IS ABOUT YOU
One of the biggest mistakes that you're making is that you are not giving your customers what they want. This is vital to understand because it’s one of the things keeping you stuck. You want your customers to be 100% satisfied with their experience in addition to their services, so you need to make sure that you are giving them exactly what they want and take yourself out of it..
Your business is supposed to support you and serve your clients so if you’re not intentional about this, it keeps you doing everything and nothing at the same time because no one will relate or resonate with your brand.
This leads to random bookings but nothing consistent and with that, you can’t pinpoint what is actually getting clients to book appointments and you can't build a sustainable business like that without losing your mind in the process!
MISTAKE #4. YOU GET CAUGHT IN VANITY METRICS
I'm not sure who needs to hear this but having 20,000 followers doesn't mean you’ll make $20k clients booking you (at all)
Believe it or not, there's such a thing as being an “influencer” without any influence (One time I saw an influencer with over a million followers who launched a T’shirt and couldn't sell one).
So give yourself grace because seeing a PMU artist with a lot of followers tends to make other artists feel inadequate or like they’re too far away.If this is you, i'm here to tell you that you're focusing on the wrong things! Instead, focus on consistently marketing your business and nurturing the people you do have following and interacting with you. You’d be shocked at the (monetary) value that will bring to your business.
MISTAKE #3. YOU HAVE LIMITATIONS and they're stopping you like a brick wall
We all have limiting beliefs that we have to work through! The 3 most common ones that I find with new students (ok, it was me too!) are Money blocks, Limiting beliefs and A lack of confidence, If you don’t identify and work through yours, they'll continue stopping you from progressing to the next level.
This is the thing, What you believe is true. If you believe you can have a thriving PMU business, you will and if you believe you can't, you won't! It’s really that simple
MISTAKE #2. You’re focusing on too many things at one time (And not capitalizing on the potential of 1 done right)
Now this will put you in another..”Doing everything and nothing at the same time” type of situation!
You're too busy trying to get all of the clients when you need 1 target client! But, When you're going after everyone, you're going after no one!
I understand the frustration first hand as a PMU artist myself because we don’t see our clients every 2 weeks so we stay on the hamster wheel of endlessly looking for new people when if you understand (LTVs) Lifetime Values of 1 client, your entire perspective and approach to business will change. In my masterclass, I show you how I made $8,497 from treating one brow client well! Once you understand this, the possibilities become endless because you won’t feel like a one woman show anymore!
MISTAKE #1. YOU DON’T KNOW WHAT YOU WANT THEREFORE YOU CAN’T CREATE A PLAN TO GET IT
This is #1 because without a plan, you don't know where you're going or what to do to actually get you there. You're trying to grow your PMU business without any idea of what you are doing. Instead, start by doing the work to identify where you want to go in your PMU Business. Then reverse engineer what it will take to get you there. It makes all of the difference in the next step you take..
Remember, in order for something to manifest into reality, it must be seen, felt and stated.
Conclusion.
If you’ve been in the Permanent make-up industry for any length of time, you’ve heard the saying “You can’t be in the business of selling your PMU Services without being in the business of selling yourself.” This is a great saying and it is true because people buy people, not things. But, it is also important to know that there are some mistakes you should be aware of when it comes to growing your business. So, if you’re reading this article, you have probably been in the industry for a bit of time but haven't grown a consistent business so you’re wondering what mistakes you are making that are stopping you from growing your business.
I recorded a masterclass where I take a deep dive into each of these reasons even deeper as well as how to fix them all to truly put you on the path to building your Permanent Make up Business to 5 Figures and Beyond! You can grab it here:
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